Krungsri Sweeps Five Major Awards at ABF Retail Banking Awards

Krungsri’s Commitment to Customer Financial Goals Shines Through Its Products and Services

Krungsri (Bank of Ayudhya PCL and its business units) has demonstrated its commitment to supporting customers in achieving their financial goals through its innovative products and services, earning significant recognition at the ABF Retail Banking Awards. The bank secured victory in five categories, showcasing its excellence in various initiatives:

  • Millennial Product Initiative of the Year – Thailand
  • Mobile Banking & Payment Initiative of the Year – Thailand
  • AI & Machine Learning Initiative of the Year – Thailand
  • Financial Inclusion Initiative of the Year – Thailand
  • Automobile Lending Initiative of the Year – Thailand

Krungsri’s Commitment to Customer Financial Goals Shines Through Its Products and Services

Krungsri (Bank of Ayudhya PCL and its business units) has been recognized for its unwavering dedication to supporting customers in achieving their financial goals.

At the recent ABF Retail Banking Awards, Krungsri secured five significant wins, underscoring its excellence in delivering innovative products and services tailored to meet the diverse needs of its clientele.

Among its notable achievements, Krungsri clinched the Millennial Product Initiative of the Year – Thailand award, highlighting its success in catering to the preferences and requirements of the millennial demographic.

Additionally, its Mobile Banking & Payment Initiative of the Year – Thailand win acknowledges the bank’s strides in providing convenient and accessible digital banking solutions to its customers.

Krungsri’s commitment to leveraging advanced technologies for the benefit of its clients was further recognized with the AI & Machine Learning Initiative of the Year – Thailand award.

This accolade underscores the bank’s efforts to harness artificial intelligence and machine learning to enhance customer experiences and optimize its services.

In line with its mission to promote financial inclusion, Krungsri received the Financial Inclusion Initiative of the Year – Thailand award. This recognition reflects the bank’s initiatives to extend financial services to underserved segments of society, empowering them to participate fully in the economy.

Finally, Krungsri’s dedication to facilitating automotive financing solutions was acknowledged with the Automobile Lending Initiative of the Year – Thailand award.

This accolade highlights the bank’s success in providing tailored lending options to customers seeking to purchase vehicles.

Krungsri’s success at the ABF Retail Banking Awards serves as a testament to its commitment to innovation, customer-centricity, and driving positive financial outcomes for individuals and businesses alike.

As it continues to innovate and evolve, Krungsri remains steadfast in its mission to support its customers on their financial journeys.

QR Cross-border Outbound Service Revolutionizes International Payments

Krungsri has introduced its groundbreaking QR Cross-border Outbound Service, marking a significant milestone in international payment convenience.

This innovative service enables customers to conduct seamless international transactions via PromptPay QR payment, leveraging the KMA Krungsri app.

With the QR Cross-border Outbound Service, Krungsri customers can effortlessly make payments for products and services outside Thailand, simply by displaying the QR code on their mobile devices for merchants to scan.

This streamlined process empowers users to conduct transactions from anywhere in the world, enhancing accessibility and convenience.

One of the key advantages of this service is its ability to provide customers with a hassle-free shopping experience directly on their mobile devices. By utilizing QR scan technology, customers can make payments abroad with the same ease as they would domestically.

Additionally, the service offers real-time currency conversion, ensuring transparency and accuracy in transactional exchanges.

Gone are the days of manually entering payment amounts, as the QR Cross-border Outbound Service enables instant verification of payment results for both customers and merchants.

As of 2023, Krungsri has expanded its merchant network to encompass a total of 1,047 retailers across various industries, including renowned establishments such as Solamchi, Yokohama Red Brick, and Sanrio.

This extensive network spans 28 prefectures in Japan, offering customers a wide array of choices for their international transactions.

Currently available in Japan, Singapore, Cambodia, Vietnam, Malaysia, and Indonesia, Krungsri plans to further expand its QR Cross-border Payment services to Laos, India, and Hong Kong in the near future.

With its commitment to innovation and customer-centric solutions, Krungsri continues to redefine the landscape of international banking, making cross-border transactions simpler, faster, and more accessible than ever before.

Revolutionizing Banking with Kept by Krungsri

Krungsri has introduced a game-changing digital banking platform, Kept by Krungsri, designed specifically for the digitally savvy millennial generation. This innovative application offers a suite of smart, automated saving features tailored to fit seamlessly into the lifestyles of millennials.

Kept by Krungsri simplifies money management for millennials by providing an intuitive interface and a range of convenient features.

With the concept of one wallet and multiple savings jars system, users can effortlessly allocate their funds towards different savings goals within a single application. This streamlined approach allows millennials to track their savings progress and manage their finances more effectively.

Moreover, Kept by Krungsri goes beyond traditional banking services by catering to diverse sub-segments of millennials, including family members and LGBTQ couples.

The application offers a unique “Together” savings feature, enabling users to collaboratively manage their savings and expenses in a shared digital space. This innovative feature fosters financial cooperation and engagement among users, enhancing their overall banking experience.

By embracing digitalization across various processes, Kept by Krungsri has been able to significantly reduce the costs associated with account opening and servicing.

This cost efficiency allows the platform to deliver greater value to its users while maintaining a competitive edge in the digital banking landscape.

With its user-centric approach and innovative features, Kept by Krungsri is poised to redefine the banking experience for millennials, empowering them to take control of their finances and achieve their savings goals with ease and convenience.

Krungsri’s Financial Wellness Platform: The COACH

Krungsri’s dedication to promoting financial well-being and sustainable economic growth is exemplified through its platform, Krungsri The COACH.

This comprehensive financial wellness platform empowers customers to navigate their personal financial journeys by providing a wealth of knowledge, tools, and personalized guidance.

By simplifying financial matters, Krungsri helps customers achieve their life goals and strengthen their financial position and resilience.

Through Krungsri The COACH, customers have access to informative articles, engaging videos, and user-friendly financial calculators.

These resources cover a range of topics including saving, investments, retirement planning, and debt management, promoting financial literacy and providing practical advice tailored to individual needs.

The platform has proven successful in converting audiences into customers, with a 44% increase in booking performance and higher rates of primary bank accounts and product holdings.

Krungsri’s customer satisfaction survey reflects positively on the platform, with an overall rating of 4.04 out of 5 and 84% of respondents reporting increased financial knowledge.

Introducing GO by Krungsri Auto: Revolutionizing Auto Loans

Krungsri has unveiled its Digital Lending service, available through the GO by Krungsri Auto Application, offering a seamless and convenient experience for customers seeking auto financing. This innovative platform, known for its ‘Customer-Based Loans,’ caters to diverse financial needs and preferences, empowering users to explore various auto loan options tailored to their requirements.

Designed for the digital era, this one-stop digital loan service simplifies the application process, ensuring swift approval and a secure transaction environment. Notably, it stands as Thailand’s sole digital auto loan service providing rapid credit approval within a mere 15 minutes.

Since its inception, the Digital Lending service on GO by Krungsri Auto has witnessed a significant surge in both loan volume and new account registrations, reflecting its growing popularity and efficacy among users.

Greg Swanson
Greg Swanson
Articles: 74

Leave a Reply

Your email address will not be published. Required fields are marked *