Crafting Your Online Persona: Insights from Savvy REALTORS®

Elevating Your Online Brand: Insights from Seasoned REALTORS®

In today’s real estate landscape, establishing a strong online presence is paramount to success, as it often serves as the initial point of contact for potential clients. To navigate this digital terrain effectively, real estate professionals can leverage valuable tools such as the .realtorTM and .realestate domain extensions, pioneered by the National Association of REALTORS® (NAR), to bolster their brand identity and reach.

Embracing a .realtorTM or .realestate domain presents a seamless and cost-effective solution for both seasoned agents and newcomers alike, with countless benefits that can significantly impact business growth. Here, industry insiders share firsthand accounts of how these domain extensions have propelled their careers forward, offering valuable insights into the advantages they bring to the table.

Establishing Authority: The Power of Your Domain Name

Demonstrating Authority: The Impact of Your Domain Name

Being a REALTOR® implies a commitment to professionalism and adherence to a strict code of ethics set forth by the National Association of REALTORS® (NAR). This designation carries significant weight in the real estate industry, instilling confidence in both buyers and sellers. For real estate professionals, effectively conveying this credibility through their online presence is paramount.

According to Britt Guimond, a Denver-based REALTOR® affiliated with the boutique brokerage West and Main Homes, the use of the .realtorTM extension plays a crucial role in establishing credibility online. Guimond emphasizes, “The .realtorTM extension lends credibility to my website. It’s like .gov or .edu, which are vetted entities.

A site can’t have those extensions unless they are what they say they are. It’s very obvious what .realtorTM represents.”

In essence, by incorporating the .realtorTM extension into their domain name, real estate professionals not only signify their affiliation with NAR but also communicate their dedication to upholding industry standards and ethics. This transparency helps to build trust with prospective clients and distinguishes REALTORS® as reliable authorities in the real estate realm.

Enhanced Memorability: Simplifying Your Domain Name for Clients

In the competitive realm of real estate, establishing a strong personal brand is paramount. Josh Jerman, a seasoned professional with Hawaii Life Real Estate Brokers, understands this well. With a focus on enhancing his name recognition in the Maui real estate market, Jerman has strategically tailored his online presence to reflect his brand identity. His approach? Opting for a .realtorTM domain, uniquely personalized with his own name:

By incorporating his name directly into his domain, Jerman achieves multiple objectives at once. Firstly, it simplifies the URL for his clients, making it easy to remember and type.

Secondly, it serves as a powerful branding tool, instantly conveying his identity and expertise in the Maui real estate sector. In essence, Jerman’s choice of domain not only streamlines his online presence but also reinforces his personal brand, setting him apart in a crowded market.

Unlocking the Potential of SEO: A Guide for Real Estate Professionals

Harnessing the Power of SEO to Supercharge Your Real Estate Business

In the dynamic world of real estate, visibility is key, and harnessing the power of search engine optimization (SEO) can significantly enhance your online presence.

With the introduction of the .realtorTM and .realestate domain extensions by the National Association of REALTORS® (NAR), real estate professionals like Lisa Kunkel, a seasoned REALTOR® with Keller Williams Realty in the greater Pittsburgh area, have experienced a substantial boost in their digital footprint.

Kunkel, who initially worked as a website developer before transitioning to real estate, recognized the importance of incorporating relevant keywords into her domain names for SEO purposes. By securing URLs such as and, she strategically positioned herself to rank higher in search engine results for localized real estate queries.

The impact of these domain choices on Kunkel’s business was profound. Clients could now find her swiftly and effortlessly, resulting in a surge of inquiries from prospective buyers and sellers. Her proactive approach to online branding not only elevated her visibility within the Cranberry Township community but also established her as a go-to resource for real estate expertise.

Moreover, the .realtorTM and .realestate domains proved instrumental in facilitating referrals and expanding professional networks. Josh Jerman, a real estate expert with Hawaii Life Real Estate Brokers, emphasized the significance of these domains in fostering connections within the industry.

The credibility associated with the .realtorTM extension, coupled with its intuitive naming convention, has enabled real estate professionals to establish trust and credibility with clients and colleagues alike.

For Kunkel, the strategic implementation of .realestate domains yielded tangible results, with a significant increase in sales volume within her targeted market. By aligning her online presence with her geographical focus, she achieved remarkable success, selling $4 million worth of properties in Cranberry Township alone within the first year of launching her revamped websites.

In essence, embracing the .realtorTM and .realestate domains is not merely a branding exercise but a strategic investment in your real estate business’s growth and visibility. By leveraging these specialized extensions, real estate professionals can enhance their online presence, attract qualified leads, and ultimately, drive revenue growth.

Unlocking the Potential of NAR’s Website Platform for Real Estate Professionals

In today’s digital age, establishing a robust online presence is essential for real estate professionals looking to stand out in a competitive market. Recognizing this need, the National Association of REALTORS® (NAR) offers an intuitive website platform complete with .realtorTM and .realestate domains, empowering agents to create stunning websites with ease.

Josh Jerman, a seasoned real estate expert with Hawaii Life Real Estate Brokers, attests to the simplicity and efficiency of NAR’s website-building tools. Previously, Jerman had enlisted the services of a web developer for his business website.

However, with NAR’s platform, he and his assistant were able to construct his site in just two hours, a testament to its user-friendly interface and streamlined process.

Similarly, Britt Guimond, a Denver-based REALTOR® with West and Main Homes, found NAR’s website platform to be a game-changer for her online branding efforts. Transitioning from another website-building platform to NAR’s offering, Guimond was impressed by the platform’s intuitive content management system (CMS) and extensive customization options.

One of the standout features of NAR’s platform is its array of customization tools, allowing agents to tailor their websites to reflect their unique brand identities. From looping videos and photo slideshows to customizable blog templates, the platform offers a wealth of options to create a personalized and engaging user experience.

Guimond particularly appreciates the platform’s library of high-quality images, which agents can use free of charge to enhance the visual appeal of their websites.

This extensive image library ensures that agents can find the perfect visuals to complement their listings and showcase their properties in the best light possible.

In essence, NAR’s website platform provides real estate professionals with the tools they need to elevate their online presence and connect with clients effectively. With its user-friendly interface, extensive customization options, and access to premium features, the platform empowers agents to create visually stunning websites that resonate with their target audience.

Navigating NAR’s Platform: A Comprehensive Guide for Real Estate Professionals

In the ever-evolving landscape of real estate marketing, having a reliable online presence is paramount. The National Association of REALTORS® (NAR) recognizes this necessity and offers a robust website platform complete with dedicated support and cost-effective solutions.

Access to Dedicated Support:
One of the standout features of NAR’s platform is its responsive support team, available to assist users with setup, customization, and troubleshooting.

Josh Jerman, a Hawaii-based real estate expert, lauds the platform’s support services, citing a seamless experience when requesting customizations for his website. With quick response times and a willingness to accommodate user requests, NAR’s support team ensures a smooth website-building process for agents.

Affordable Pricing

For NAR members, the platform offers exceptional value, with the first year of a professional website featuring a .realtorTM domain provided free of charge. This includes hosting, customization tools, access to an extensive image library, and ongoing technical support. Lisa Kunkel, a REALTOR® with Keller Williams Realty, emphasizes the affordability of NAR’s website solution compared to traditional advertising expenses.

At just $39.95 per year after the initial complimentary period, the platform offers unmatched value for real estate professionals looking to establish a strong online presence.

In summary, NAR’s website platform provides real estate professionals with the tools and support they need to create compelling online experiences for their clients.

With responsive support services and budget-friendly pricing, the platform empowers agents to build and maintain effective websites that showcase their expertise and listings effectively.

Matthew Graham
Matthew Graham
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